Technology
continues to change how restaurants serve customers, especially in online
ordering. A survey conducted by Fortune restaurant technology found the
percentage of orders booked using a mobile device is now 6.6% of the total more
than the quantity placed verbally over the telephone.
Restaurants
with online ordering cater with growth in number of consumers with on demand
expectations, the prediction that restaurant technology will continue its
demand in the second half of 2018. Some insights listed below which will impact
the industry this year.
Social Media and Mobile Apps Will
Be a Sales Driver
The
announcement made by Facebook last year that users can order their food right
from their restaurant’s Facebook page, with two billion monthly users. It is
the potential for a lot of orders and it won’t be long before other social
media channels follow this trend.
In
addition, growth of restaurant’s mobile apps continued to grow as it provides a
fast and better way to customers to not only place their orders but also create
accounts, re-order meals, receive coupons and incentives. It also provides
restaurants user data that can be used for marketing and inventory. When a
restaurant offering a native app to their customers, more than 15% of orders
coming directly through their app, an increase of 7% since 2015.
Digital
payments like PayPal, Apple Pay, and Android Pay continue as the second nature
and the delivery companies will be more widespread and efficient as the numbers
will be on the rise. It is true in case when restaurants partner with digital
online ordering companies. Understanding the complexities of the restaurants
and takeaways they create seamless transactions that keep customers satisfied.
Importance Of Restaurant
Analytics
Restaurant ordering system provides a view for restaurant
customers with vital data from orders and preferences. Restaurants understand
their audience and continue to use data from online ordering understanding of
both their costs and their customers’ inclinations. Analytics ensure restaurant
to stay in tune with customers and allows adjustments based on real time or
recent data.
Cloud-Based POS Integration
Restaurants are updating their POS systems for
cloud based technology. Streamlined and less intrusive software used by Digital
ordering companies to integrate with this Cloud-based restaurant ordering system to centralized communication with secure
private networks. The cloud based online ordering software eliminates installation,
support and maintenance.