What Is The Use Of Mobile App For Restaurant Ordering System

Apps, now-a-days are our lifeline when we may say, as we do many things with those which we couldn't have even imagined before a few years. Technology has taken a great shape and it has been harnessing saddling our lives for quite a long time.

Yes technology is something that we should all adore, as it thinks, to live and it is required in all aspects of our lives. About some years ago, we couldn't imagine that we couldn’t imagine that almost all the tasks; our need to nearly about everything would be controlled by a small device which effectively fits with our fingers and palms.

Yes, it has turned to the reality and we are dependent on these devices to make our lives easier. So, here we will edify you about a product which is known as the mobile apps for the restaurant ordering system. Many apps handle various restaurants and the customers can also place the orders with having the decisions of placing the orders from multiple restaurants.

Well in this manner, as an entrepreneur, or a small sector in the online market, it is always advisable to be available in the global forum i.e., online. However, if you are a business owner and like to invest more to enjoy the benefits, then it is better to launch an individual app exclusively for your restaurant. When a customer comes and have a good experience with your quality, then your odds are higher that you will get more number of customers through your app, we are here talking about a specific app which would just be dedicated to one specific restaurant and it tends to be named as mobile app for restaurant ordering.

There are multiple sites that restaurants owners and other business owners are creating step by step, but truly, these days, not many people have the chance to make the site use for ordering food and drinks. Despite the fact that we are not saying that sites have no use, it would be stupid to state that, but our generation or human race constantly tend to choose the short cut and truly, that is the reason the concept of smart phones came. We imagined that it would be great we would have the option to make and receive calls without visiting telephone booths or having the need of a phone which is presently a space-wasting material.

However, the thought brought the revolution slowly and gave birth to the cell phones which can be carried anyplace and can be used for making and receiving calls. From that point onward, came the thought for decreasing the size of PCs, and further, consolidating a PC with a cell phone came and thus here we are, enjoying the prowess of technology. So, there are always benefits of having an app or a mobile app for restaurant ordering. It brings in more customers and it will be more delightful if you can deliver offers and discounts for your products through the app. It comes with huge benefits when you try to set up your restaurant or the restaurants as a brand and it goes to the importance of the single business apps, for example, the mobile app for restaurant ordering system.

As said before, that an app makes your brand value high, but also causes your brand to hold a place where it to can keep going for a long time by maintaining up the reputation. It also gives the options to the business owners to publicize or promote their specialties or uniqueness through a portion of their featured products. We at Takeaway Genie have always helped many organizations regardless of their size to grow their valuable resources to newer heights.

What Are The Best Food Promotion Ideas For Restaurants Ordering System To Increase Online Sales

Before you start with any food promotion, it is worth thinking whether a product you need to promote is actually great. All things considered, each customer at a restaurant wants to consume top quality food in a friendly atmosphere.

Prior to implementing your marketing ideas it is worth while defining the targeting group you need to reach with your food promotion. It will be much easier to plan promotional and discount strategies if you find out about the expectations and needs or even the age of your customers.

Following, you can see the most interesting trends that you can implement at your restaurant.

1. Discounts for specific products

Do you offer an item in the menu that you need to promote at a given moment? Okay prefer to increase its sales? Setting a discount for a particular item or item bunch in the online food ordering system is a great thought.

Choose the meal in the menu that you need to apply a special deal to, set the discount in the menu system, and advise your customers in the social media channels about the promotion.

2. Discount for orders exceeding a specific amount

The promotion works similar to a discount for the following item. At the point when you base your activities on those two strategies, you will specially make your customers more willing more and come back to your restaurant ordering system.

A discount for orders exceeding a specific sum can be assigned to any products. A customer who puts in an order for a sum exceeding a specific amount gets an automated 10% discount.

3. Restaurant Loyalty programs

Restaurant loyalty programs are the best way for encouraging your customers to order more often. Rewarding them will make customers feel important and appreciated. This is a way by which you create loyalty.

It is important that 30% of restaurants offer various types of loyalty programs to their customers, while 57% of restaurant customers announce that they are happier to eat in restaurants that offer such a program.

Launching and using a restaurant loyalty program may appear to be complicated. How will points be applied? How to include points for online orders? Takeaway Genie will offer an intuitive and easy to use loyalty program to your customers.

4. Discount vouchers

You should aware that 85% of customers use discount vouchers! This is that food promotion is a great way to open door for increases your profits and promoting your free online food ordering system on the site or in the mobile app.

When wishing to applicable trends, you have to know how to use discounts. You can also send them in emails, SMS or PUSH notifications, or print them on flyers. Another possibility is to offer them, for example, in a contest conducted on Facebook.

5. Happy Hours

When you have "Happy Hours" at you restaurant, you can acquire new customers and increase your loyalty of your present customers. You can convince your customers to order more regularly. They will be more willing to buy something from your menu. Set up a food promotion that will notify your customers about it on Facebook, and so on.

To start with, you need to choose the day and the specific hours when customers will get an opportunity to order food at specific prices. You don't need to worry about your restaurant losing profit because of such activities you sell items for less at the same time, but, in greater amounts.

Conclusion

Get the necessary information about your customers and concentrate on their needs and desires. This way, you will have a greater chance of achieving outstanding outcomes in executing your marketing ideas.

There are many outcomes for making food promotions and ways for notifying customers about them. With online orders, it will surely be a lot easier to set up a special offer.

Best Provider of Online Ordering System for Restaurants

If you are looking for the best provider for online ordering system for restaurant, yes we mean to say that only. Websites are one of the most simple and conventional ways for online marketing. Anyone can easily advertise for his/her business through a website.

A site is one of a digital platform that provides the entire data regarding to business. In other ways, we all know the significance of a website, so a web designer is something, or else a system through which a person who can build a website quickly build a site with the available themes and features. We also know a fact that building up a custom made site requires lots of coding knowledge and it is costly as well.

So for a business owner, who is planning to startup, doesn't always have the money related conditions to build up a custom site as it gets expensive at sometimes. So will it be proper for that entrepreneur to step totally backward from having a simple presence in the online world? It is unfair, Right? So in this regard, we have built up a system through which a non-technical person can quickly develop a site through some simple clicks. This system is known as the web builder for restaurants and trusts me; this is the best web designer for the restaurants.

Despite the fact that various web designers are available in the market, however our product is a unique one. It includes various subjects and features that can be assigned or adjusted while building the site through this developer. In spite of the fact that it won't hold many features like a custom made website, however it is included with other features which other businesses don't offer for a restaurant builder.

There is a valid reason behind why we decided to make a builder or the best web designer for the restaurants, and, i.e., if we look in the today’s era, then it is apparent to us that the food and beverages industry is one of the most trending businesses or sectors. There are many small scale and large scale food sectors growing up in the market place every day.

If we look closely, then it is clear that most of the large scale food sectors then it is quite sure that we will see a very less amount of large scale food sectors their presence in the online market. However, when we search carefully for the small scale food sectors, then it is quite sure that we will see a less amount of small scale sectors that are available in the market place, and the explanation is apparent — lack of financial stability.

Small scale restaurants or food sectors serve in a minimal area, though they have the full ability to make their area a lot bigger, but they can't as because their option of marketing themselves lies within a limitation on every aspect. They need to take care of many aspects and challenges when they opt for the online world.

However, what we state, that the best web designer for the restaurant or a similar website is something which can help these sorts of businesses in a similar manner. Since a site is a handy platform to spread or market a specific business, so in such manner, our product is the best web designer for restaurants. Restaurant sites can at times be loaded up with limited features, as the customers sometimes prefer like to visit the place to get the happiness regarding a beautiful environment, and in this kind of situations, a basic site is truly best which would simply give the fundamental information to the customer.

What Are The Online Ordering Systems Technology Features?

In the modern age internet has become an important part of our everyday life and the business has gained much by the advantages of online ordering system. It is a simple and convenient way for customers to purchase food online, without going to a restaurant. These things will be delivered to the customer at their doorstep at the time they choose by a delivery person. Payments for such online orders can be made through cards, cash or cash on delivery, or even through digital wallets.

This system for online food delivery is safe, secure and is a well known method that is revolutionizing the way by which the food business operates.

Technology plays a premium role in each industry. Restaurant owners, who are continuously trying to 'level-up' their business, uphold the software for ordering and delivery. There is a lot of hesitation among the community to execute the system, thinking that the process is complicated, which is absolutely not.

Here we are going to talk about what are the technology and features behind the online ordering system

Invest into a Custom built website

In case if you are feeling that by buying a clone script is sufficient to get started, then you may be right. It will help you with getting you to start up, but to succeed you need more. Focus on building a unique identity. Uniqueness is appreciated by all. Design or UI (User Interface) plays a major role in building websites. Look of the website also matters. One will always try to interact a beautifully or should I say pleasant sites. Give your food venture the benefit of hand custom design and programming. It is important to start with a feature rich, secure site so that people trust you.

User-friendly Websites and Apps

A user friendly website or app implies happy customers. In case if you keep your customers happy with you they will suggest and also visit frequently. So you should think about how to make easy to use online ordering system. The programmers who might be building your sites will include artificial intelligence into your sites and apps which would work like humanoid who then be interacting with your customers. All technical stuff would be taken with care of the background and no need worry for mistake since it lessens error chance by 99%.

Search Engine Optimized and Social Media Platform

Information architecture and database management system should be easy to read by the search engines. They will act as a free source of constant traffic to your site. Adding social sharing button in your site will give you increased visibility among people. The more they think about you the more your customer increases. It is a free publicity or free advertisement.

Target a Smaller Area and Later Expand

•          It is constantly advised to start your business by focusing on a limited         area. This will support you:
•          Focus all your energy on a specific market
•          Build a stable brand name.
•          Figure out issues and search for solutions.
•          Check the project cost.

POS

POS Testing nothing but testing of a POS system. A POS or epos software is an important solution for organizations to complete transactions easily from anyplace. You must have observed epos system while looking at your favorite Mall.

Chatbots

These days lots of companies use Chatbots included in online ordering system on their site or app. Chatbots are a software based robot who enables the customer while they to choose from various options. Chatbot re3duces human interaction with the customer so no needs to worry about angry customers.

Subscriptions

With the help of subscribed email, SMS, online social networking notification and so on, one can gain a positive perception from the customer. This can be included by adding few codes by your developer while your website or app.

Live Tracking

One can track their orders on a map. From shop till the delivery reaches your doorstep, you can live track. With the help of GPS integration with your site and your app, you can generally include live tracking technology.

Monitor your Costs Experience Real time

This is the greatest advantage of the online ordering system as it gives exact data on the cash flow in the restaurant.

You can track costs incurred during setting up an order and compare it with the cost you are offering it to the customer and keep an eye on your profits. In a day when you get hundreds of orders, this system will give you an exact monetary translation of each order without having you look into cash registers.

Conclusion

So if are thinking of building and advantages of online ordering system and delivery apps with real time tracking, we are there. Takeaway Genie is one of the best companies in the business at reasonable costs.

How To Create Your Own Online Ordering System

Ordering food directly from a restaurant website is becoming popular. Having a dedicated online ordering system for restaurant can be great. Check how to make an online food ordering system.

Advantages Of Having A Dedicated Online Ordering System For Restaurant

We should start with the benefits of making your own system. A dedicated online ordering system for restaurant is software built by developers for a specific establishment enabling its customers to order food from a site. Restaurateurs often indicate its advantages. However, is such a solution really beneficial?

1. One Time Cost

We often hear that someone likes to incur a greater cost just once and after that have such a solution to use for free. The problem is that the use of even your very own system isn't free.

Costs generate system maintenance and updating. No software will run uncertainly without making improvements. Moreover, you pay for each feature or change you need to enter the system. Professional systems available in the market as subscription solutions are streamlined and changed a few times each week!

2. A System Made For Your Needs

A unquestionable advantage in case of building online ordering system for restaurant is the possibility to totally adapt it to your requirements. The more your needs, the higher the cost of a system.

You should also remember that you don't have an idea of what features will be necessary in a couple of months or a few years. If you need something different, you should change the software, which will generate extra costs.

Disadvantages Of Building Your Own Online Ordering System

If you think about how to create an online ordering system and don't have free time and technical skills, buying a dedicated solution can turn out to be very problematic and costly to work. This solution requires maintenance work to work properly.

1. No Support

By buying a dedicated online ordering system you will get a ready product with no extra support and service. You should pay for all changes and maintenance.

2. Limited Functionalities

Any solution developed in a week simply can't have complex and extensive functionalities. However they are they are important for the system to function well and meet your expectations.

Such functions often develop over longer period of system operations under various conditions. Only then you will be able to determine if the system works properly and is reliable irrespective of the situation.

3. High Costs of Building A Solution

In any event, taking into account only the cost of developing an online ordering system, with no future expenses, is simply a very expensive solution.

If you are looking for online ordering system for your restaurant, Takeaway Genie provides you the best online ordering system. It will save and increase the number of orders.

What Are The Advantages Of Offering Online Ordering System In Your Restaurant

One has to make a decision when entering into the world of online ordering: third party, owned, or both? We break down the advantages of each option available to restaurant owners.

Advantages Of Online Ordering System

Access to Thousands of Diners

As per the National Restaurant Association, three out of five consumers order delivery or takeout at least once in a week. It is a great way to have third party integration to get your restaurant before a large number of potential customers.

Access to Delivery Drivers

Hiring and training a delivery driver can be a problem for certain restaurants. Third party delivery apps eliminate the need to employ another staff member and rather send drivers to your restaurant to make a delivery. When an order is placed, they collect the food and deliver it to the customer, allowing restaurants to focus on providing hospitality to dine in and takeout customers.

Advantages Of Owning Your Online Ordering

A smoother online experience for customers

Having your own online ordering system means that your website will provide the customer one location to their buying. From discovering your restaurant on Google, considering what to eat, to place an order, your restaurant website will be the destination for customers to visit, no third party apps or sites required.

Integrates With Your POS

Online ordering systems operate along with POS systems, making it hassle to communicate effectively inside your restaurant. Rather than operating multiple online ordering systems, an integrated online ordering system is perfect for restaurants searching for a response to the headaches that third party apps can bring. Having your own online ordering that integrates with the system that your team is constantly working provide you the chance to add an extra income source without disrupting in-house operations.

Enhanced Customer Insights

Do know that 60% of consumers have ordered food online over the past six months? In addition to the fact that a lot of cash and lot of data. Because your online dinners aren't in your restaurant, it doesn't mean you don't get an opportunity to market to them and keep them coming back again and again.

Built In Loyalty Program

Restaurant management systems offer a variety of tools to help restaurants attract customers and keep them coming back. Having many advantages of online orderingsystem that is associated with your loyalty program means that you can drive engage and highlight your rewards program while your customers scrutinize your online menu.

No Costly Fees

While third party integrations are an incredible choice for restaurants striving to maximize the number of orders, they're not ideal for your bottom line. With fees up to 35%, owning your online ordering system can guarantee that you keep your cut and feed your dinners with exact orders every time.

Looking For The Best Online Ordering Solution For Your Restaurant?

Each restaurant is one of a kind and has different needs. In case you're new to online ordering, a great way to start is to use third party apps, while encouraging customers to order on your web page by offering discounts. Make sure your dine in customers know they can order from your site by integrating marketing materials under check presenters or on your menu. In case if you don't have a full time delivery employee, this would also enable you to accept orders through your website and delivery orders through a third party.

What Are The Advantages Of Online Ordering System?

One needs to take the advantages of online ordering system is the trending technology now-a-days in food industry will build an online presence for your restaurant or an existing food business.

It upgrades your digital survival with an increased customer reach. Some of the advantages of food ordering system that can only boost your business sales are:

Improves Customer Convenience

Online food ordering system, the most evolving trend in the food business makes customers to make the most of their favorite restaurant food at their convenience, without going to anywhere. This is very beneficial for those people who have no time to go out for food, particularly during hectic office hours.

Moreover, as a part of the restaurant promotion the ordering system offers some unique discounts to the customer’s frequently. This makes the customers to make the most of their delicious dishes at a discounted price.

Works 24 x 7

A restaurant can’t be open for 24 x 7. Both through online ordering system customer’s can put in the food orders at their own place for home delivery or takeaway, irrespective of timings.

The following day as you open the back end of the food ordering system, all the list of orders will be shown to you with the particular delivery or takeaway timings. You can start processing them by simply reviewing and accepting them.

Flexible Menu Management

Food ordering system provides you with the flexibility and the effortlessness to update the online menu whenever you want with no complications. It totally avoids the printing of menu cards over and over with the updated cost and pictures.

Whenever you set up some special food or mouthwatering dishes in your restaurant, you can just update the online menu with a couple of steps.

Enhanced Productivity

By avoiding telephone ordering, online ordering system makes the food ordering process totally automated. This mainly saves a lot of time to the restaurant staff and builds the efficiency of the restaurant by avoiding unnecessary telephone calls.

In addition to this ordering system gives the definite details of the customer like mail id, phone number and so on.

Effective Online Promotion

There are many useful features of online food ordering system. One of the important element is, it allows you to promote your restaurant or food serving business online and enables you to draw in more customers towards your restaurant.

You can promote offers easily, combos, discount prices and so on and can keep in contact with them as often as possible. It even helps you to send customized emails to your customers on their special events like birthday celebrations, marriage days and so on.

How To Choose The Best Online Food Ordering System For Restaurants

It is important that best onlinefood ordering system and its implementation continues as quickly as possible. That is the reason why restaurateurs are increasingly launching their own example of online ordering system.

Progressive technological changes have a significant impact on the lives of customers. This is applicable to expectations about the culinary market.

There are many businesses available that provide such solution for restaurants. You can also discover dedicated offers made for a particular establishment or even restaurant ordering system. How to pick the right one for you?

How Online Food Ordering System Work?

You don't know how online ordering system works? The food ordering system allows customers to order food online from your restaurant website. Because of the instinctive layout menu, the food ordering system for restaurant, the customer can put in the order quickly. You can pick them at the restaurant. You can also, begin online reservations.

1. Complete Online Food Ordering System Should Relate To The Image Of Your Restaurant

Takeaway Genie will give you a complete method to sort out an online ordering system. When you're choosing an organization that provides you with online food ordering, make sure it relates to the image of your establishment. If you are building a website or a mobile application that enables customers to order online, their appearance must match the visual distinguishing of your restaurants image.

2. Simple and Quick Ordering Online Ordering, It Must Be Useful For All Of Your Customers

When choosing to buy online food ordering system, focus on the ordering process from the customer's side. It is important to part it into as few steps as possible from the moment of choosing a dish to completing the order. The menu should be arranged in a reasonable manner.

Customers also anticipate the possibility of paying quickly online. It is important that your online ordering system is integrated with an administrator for faster online payments. Online menu ordering system must be integrated with online payments.

3. Ordering System Should Also Be Helpful For You

Make sure that the case of online ordering system you choose is anything but difficult to use with regards to getting orders. It also should have extra features and integrations with the systems you already use. Extra features that can greatly simplify your work. It can bring substantially more profits from online orders:

Integration with POS systems, analytical tools, social networks.

Marketing functions, such as the ability to send email and SMS campaigns, marketing automation settings along with running loyalty programs. It helps you to build customer database.

Automatically build a customer data base with consent for marketing contact. This will be your property and you can use in marketing.

An extensive promotion module with creating discount coupons. This allows you to easily set any promotions that increase your business using online food ordering.

Running faster online payment, so you won't lose customers who don't have money.

4. Costs Of Online Food Ordering Should Be Much Less Than Ordering Through A Web Portal

Various solutions are available in the market have different features and generate various costs. Make sure to always refer to the actual value that a given system gives you.

Building your very own online foodordering system is a major, although not the only. Every solution requires some support, implementation of improvements and subsequent versions. Subsequently, even your very own dedicated system generates operating expenses. Food service ordering systems should profit for you.

Billing model examples for online food ordering system:

Summary

It's best to choose a membership solution for food service ordering systems. Maintaining the system itself, its improvement and including new functions is included in to the subscription amount. Additional functions and integrations will facilitate the work of your establishment and marketing activities.

Why Restaurants Should Consider Introducing Online Ordering System For Restaurants

Online ordering for restaurants isn't some futuristic technology that is waiting to get on. It's a perfected platform that simplifies something pretty much all of us does — order takeout.

Whether it's a lazy weekend on the couch or a bustling day in the workplace, People love the ability to eat what they want, when they want and where they want. Regardless of the large scale of people that use the Internet and smartphones to find food, a shocking number of independent restaurants don't offer online ordering.

Here are the five important ways this system can improve your business.

Save Time

Online ordering is a success win time saver for customers and restaurants. Customers get the ease of a one-step system for placing in a takeout order, and restaurants never again need their staff to sit on the telephone taking orders.

Orders Are Correct Every Time

We find a great deal of discrepancies with telephone orders. Staffoftentakes calls in noisy kitchens, where they are distracted by their surroundings and unable to hear the customer clearly.

Online ordering eliminates errors by allowing customers to enter their order into an organized and efficient system that translates clearly too accepting restaurants.

Makes the Ordering Process Easy

Placing a to-go order requires locating a menu, looking into a restaurants contact data, writing what you need, calling the order in and reading your card data via telephone.

That is a great deal of effort for something you're not even sure will end up right! Online ordering system for restaurants simplifies this process by combining all these steps into one. Customers can without much of select menu items, note any special requests, pay and submit their order all in one place.

A decent takeout experience results in repeat customers — and more sales for your business.

Makes Mobile Ordering Possible

Placing a lunch order while in a meeting, or ordering food from the elliptical, is possible with the ease of mobile technology. There's no need to step out of the room for privacy or interrupt on your restaurant — which is unavoidable with telephone orders.

Mobile optimized online ordering gives you a chance to put in your order quickly and quietly from your mobile phone. When ordering from anyplace is possible, there's less hassle and hesitation to do as such.

Having mobile friendly online ordering also increases restaurants chances of picking another business in the area. Mobile search depends heavily on a customer's current location, which means someone searching for a place to eat could be connected with your business while on the go.

If after they find your business it is hard to connect or put in an order, they could end up frustrated and move on. Offering a user friendly mobile website or app makes sure you will never lose a customer from poor mobile capability.

Keeps You Ahead of the Competition

Not every restaurant right now offers online ordering, so adopting this new technology currently could help you to creep past the competition.

A recent report found that more than half of people order takeout online, yet just 35.2% of restaurants with mobile apps offer customers the ability to order online.

There is a huge gap between supply and demand, and by filling that respite you could draw in new customers searching for easy on the go ordering.

What Are The Best Online Ordering System Features That Effectively Sell Food Online

The various advantages of online ordering system are mentioned often. A good food ordering portal alternative also helps to organize work in your restaurant. But, what are the specific, best features of an online food ordering system? Here are 6 features that the Takeaway Genie gives you.

1. Automatically Build a Newsletter Database

Your customers will leave their details with consent for marketing contact while placing an order. This helps you to build your newsletter base.

You will be able to use these contacts to promote your restaurant and even specific items. By creating SMS, email, and PUSH campaigns from the admin panel, you will increase your sales and, thus profits.

Takeaway Genie can also send SMSs or emails to your customers in specific situations. Remind people in a completely automated way who, for instance, have not ordered for quite a while!

2. Up Selling And Cross Selling

Advanced possibilities for recommending additional items with meals and new products will enable you to increase the value of your customer carts on the onlinefood ordering system. This way, you can earn more with every single order.

Together with the Takeaway Genie, recommend your excellent dishes and the best extras to compliment them. This works similarly as a waiter at your restaurant recommending specific items to the customers when they make their order.

3. Online Payments

When you launch online food ordering you will enable your customers to make quick online payments. Online payments are quickly overtaking cash payments. Lesser people carry cash in their wallets. Try not to lose customers who don't carry cash – give them the convenience of online payments and increase your sales!

4. Loyalty Programme

Building loyalty for your restaurant is one of the greatest challenges in online ordering. The best thing in this situation is to offer a loyalty program. The Takeaway Genie will enable you to create advanced loyalty programs with the goal that you can pick up a large group of loyal customers. A loyalty program will also encourage your customers to order more often.

5. Automated Collection Of Reviews

Imagine a world where all your customer reviews are sent directly to you. They are not posted publically online and they are not commented by others. These are the possible outcomes offered by the online ordering system.

Your customers will have the possibility to leave a review after placing in their order. It will then be sent directly to your administrative board system and you can choose how to respond to the review.

6. Full Statistics From The Online Ordering System

Analysis of sales results and reacting correctly to them is one of the most important duties of restaurant owners on the way to success. The Takeaway Genie will generate the important statistics automatically, covering any chosen time period of online ordering.

This will enable you to save the time that you would normally need for creating reports. The data that the system displays will help you with better organize your menu, avoid non-profitable items or react to the particular shopping behavior of your customers.

Summary

The Best online food ordering system should supply the over 6 features. They will help you to build the quantity and value of your food delivery. A loyalty program will increase the frequency of orders placed by your customers. Statistics will help you in analyzing sales results more effectively.