What is the reason for
restaurants to use push notifications?
How would you use your special
offers to increase your online sales? Well what about sending a message to interested
customers on the one thing they carry all over? Their telephone!
Message pop-ups help to encourage
you and your offers get noticed by customers. They enable you to send timely, relevant
messages to people who have interest in your business, improving the
probability they will follow up on the offer you've have sent them, and increase
sales.
Push
notifications work because:
· People
bring their mobiles all over the place!
· Can't
be missed as they show up on the lock screen
· Those
messages are shorter and snappier than an email message
· They
have a clear call
How
you use push notifications in order to increase your online sales?
Push notifications have many
advantages over email promoting, for example, an average of open rate of 90%
versus 23% average for emails. So with pop-up messages, your restaurant ordering system promoting
will be seen by a greater amount of your customers.
Pop-up messages have higher view
and click through ratio than email promoting, while also enhancing app engagement
and retention rates. Mobile apps using pop-up messages have a 26% higher app
open rate and 92% higher standards for retention rates. This makes it more
probable these customers will keep your app on their home screen and purchase
more from you online.
Create a decent pop-up message strategy
– in a perfect way and no more than one pop-up message in a week, not more than
one every month. Sending out too many or too few will reduce their advantages. Yes,
there is a sweet spot.
Top
tips for restaurant marketing push notifications:
· Make
your messages short
· Front load
what's important
· Have
a clear call to action
· Make
them relevant and topical
· Vary
your content for example brand message, menu updates, special offers, promo
codes etc.
Use
push notifications to send your customers a deal they can't resist it!
· Fiver
Friday! Any meat burrito
· Looking to have Lunch? Lunch Specials available between specific time
· If you need to send on a particular day here, are some title
· Looking to have Lunch? Lunch Specials available between specific time
· If you need to send on a particular day here, are some title
recommendations:
· Monday – More on Monday, Money Off Monday, Monday Madness
· Tuesday – Two dinners Tuesday, Take everything Tuesday, Tasty Tuesday
· Wednesday – Why not Wednesday, Wacky Wednesday
· Thursday – Thirsty Thursdays, Throwback Thursday
· Friday – Feel Good Friday, Fiver Friday, Friday Fun