Takeaway Genie: November 2021

Orders from your own online ordering system are more beneficial. They enable you to get to know your customer. Also, the data and insight they provide helps you in building customer relationships and your brand.

Here are a few steps to consider.

1. Increased Convenience to customer

In case you're on Takeaway Genie, this is now done. But, do take time to guarantee your menu looks incredible and things are working as they should. People return to experience that 'simply work' and feel better. It’s fact that market places put lots of effort into extraordinary convenience, so match them every step of the way.

2. Make your customers retention

Getting your mobile app onto the customer's phone is an inbuilt assurance of loyalty. It means your restaurant is not too far off on the screen when it's time to order food. Nothing will help drive more direct orders.

Try these ideas:

· Display banners and stickers urging customers to download the app

· Stick pamphlets that say something similar in order packs

· Put "download the app" on all that you print, and guarantee it is everywhere on your digital presence

· Create a discount for first orders through the app

· Remind customers that loyalty programmes and seasonal discounts are available through the app

· Eliminate advertising for market places like Just Eat and Deliveroo from your premises

3. Take control over your Customer Relationship Manager

You might be completely aware of this, but when you work with multiple market places they will offer on your restaurant name and show ads when potential customers look for you on Google and other search engines. Graciously but firmly tell your account manager in every market place to quit doing this, and take back control, driving leads to direct ordering.

4. Do Ordering & Inventory Management

When you have control over your Google Ads, work out campaigns that carry new customers to your door. Either work with Takeaway Genie Managed Marketing, or do it yourself, take time to build awareness and start building customer base. Think about Facebook, Instagram, mail, local advertising and media.

5. Prioritize on direct to Improve Sales

As you continue to grow and your orders keep on rising, you may find yourself busy. This is clearly acceptable. Simply be certain you manage it effectively by turning down, or turning off, market places as rather than your own direct orders. Always remember, direct orders get you more cash-flow and help develop relationships with your customers. In case you're stressed over leaving market places, don't be.

6. Keep watching your direct orders for Sales & Business Reports

As your direct orders keep on rising, it's time to consider cutting the market place apron strings and taking care of yourself. Experiment initially by turning off market places for short periods. Try flying independent a couple of days a week and build on that.

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