How does a Restaurant Delivery Software?

Orders from your own online ordering system are more beneficial. They enable you to get to know your customer. Also, the data and insight they provide helps you in building customer relationships and your brand.

Here are a few steps to consider.

1. Increased Convenience to customer

In case you're on Takeaway Genie, this is now done. But, do take time to guarantee your menu looks incredible and things are working as they should. People return to experience that 'simply work' and feel better. It’s fact that market places put lots of effort into extraordinary convenience, so match them every step of the way.

2. Make your customers retention

Getting your mobile app onto the customer's phone is an inbuilt assurance of loyalty. It means your restaurant is not too far off on the screen when it's time to order food. Nothing will help drive more direct orders.

Try these ideas:

·         Display banners and stickers urging customers to download the app

·         Stick pamphlets that say something similar in order packs

·         Put "download the app" on all that you print, and guarantee it is everywhere on your digital presence

·         Create a discount for first orders through the app

·         Remind customers that loyalty programmes and seasonal discounts are available through the app

·         Eliminate advertising for market places like Just Eat and Deliveroo from your premises

3. Take control over your Customer Relationship Manager

You might be completely aware of this, but when you work with multiple market places they will offer on your restaurant name and show ads when potential customers look for you on Google and other search engines. Graciously but firmly tell your account manager in every market place to quit doing this, and take back control, driving leads to direct ordering.

4. Do Ordering & Inventory Management

When you have control over your Google Ads, work out campaigns that carry new customers to your door. Either work with Takeaway Genie Managed Marketing, or do it yourself, take time to build awareness and start building customer base. Think about Facebook, Instagram, mail, local advertising and media.

5. Prioritize on direct to Improve Sales

As you continue to grow and your orders keep on rising, you may find yourself busy. This is clearly acceptable. Simply be certain you manage it effectively by turning down, or turning off, market places as rather than your own direct orders. Always remember, direct orders get you more cash-flow and help develop relationships with your customers. In case you're stressed over leaving market places, don't be.

6. Keep watching your direct orders for Sales & Business Reports

As your direct orders keep on rising, it's time to consider cutting the market place apron strings and taking care of yourself. Experiment initially by turning off market places for short periods. Try flying independent a couple of days a week and build on that.

 

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What Are Additional Features Of Restaurant Online Ordering System Dashboard?

Other than having some important features of restaurant online ordering system, here are some additional features you can check out that can be really helpful for restaurants that can be included in admin app.

1. Accounts and Management

From the admin app, the restaurants registered should be able to manage and edit the payment and financial records. This will be a perfect path for them to handle the revenues gained from the app and its customers.

2. Sending Push Notifications

With the push notification center, the admin side of the delivery platform can deliver notifications to the customers to tell them about new offers and discounts. The push notification center can examine the customer’s order history and send out notifications as indicated by that.

3. Loyalty Campaign, Offers, And Deals

The admin panel is the best place for this feature. With this, you can create loyalty campaigns for long-term customers and create new offers to get new online customers.

4. The Analytics

The analytics is essential part for the food delivery app features that will help the admins to thoroughly understand the amount they are earning from the online food delivery app, the number of customers they have, the number of orders they are getting consistently, and so on the analytics will get them a clear view of the business and help them watch out for everything.

What Features Make A Good Contactless Restaurant Online Ordering System?

For the restaurant’s businesses to survive, it is important to invest into a good contactless restaurant online ordering system. Having a good 'contactless ordering and delivery system.

We Mean a System That Includes The Following Features

Branded URL – A reliable online ordering system and delivery will have its own website link. It will address the restaurant business well, guaranteeing that the target audience knows about the brand and how everything works with the site.

QR Code – Using 'QR Code,' it is not difficult to allow customers to get an order from any restaurant of your choice. You don't need to get in contact with the restaurant's staff, but, simply scan the QR CODE of the restaurant to order food from the restaurant.

Ease of Ordering Online – Every restaurant business should be backed by strong online solutions, which could be an app and a website. There should be ease of ordering online, which means you should have a branded restaurant app and web solutions for allowing your customers to order from your restaurant.

Safety Precautions – There is an urgent need to fabricate safe solutions for restaurant businesses. During this COVID-19, it has been a tough situation for everybody to maintain the security of the customers. But, in case if you have contactless delivery solutions available, ensure it builds confidence among the customers and the staff with respect to the security measures followed.

Digital Payments– The restaurant app must support various kinds of payment methods. Each customer have their choice of payment options. People are also not indulging in CODs as well. Therefore, there should be payment options available in the app or site, so the customers don't want to switch to some other restaurant or your competitors.

Upgrade Menu – The COVID-19 has started the need to change the menu in each restaurant. There is an urgent need to upgrade, which means you should invest resources into food things, which boost the immunity of the customers. No customer would visit a restaurant or order from one, which doesn't have quality food things on their menu. Therefore, invest into a contactless online ordering system for restaurants, which has an updated menu.

Seamless Store Management – A good contactless delivery and order system would help you in managing with your restaurant seamlessly. Effectively switch on and off delivery options, manage with the radius of the delivery area, enable or disable pickup services, customize delivery costs for various orders.

Proper Banner Management – A good plan to promote your brand during this emergency is displaying banners on your app or site. It is important to grow your brand during this time with the goal that you can without much of a stretch support your business over the long run, even after the Covid pandemic. In this way, if you have invested resources in a good ordering and delivery management system, it would allow you to manage with your promotions as well.

Analytics and Dashboard-Investing in a good ordering and delivery system would help in checking the performance continuously. Each restaurant needs to be prepared for that, there is a steady need to keep a check on the growth. In this way, the restaurant ordering system should offer a good dashboard and analytics to help your restaurant business.

Security of Customer Data – What customers are expecting in present situation is utmost safety. Be it the food they eat or health in regards to data, customers are worried about the security of their information and individual data. A restaurant online ordering system should have the option to keep the client information free from any vulnerability. Moreover, there should be a persistent connection and communication with the customers.

How Online Ordering System Help you Grow Your Restaurant?

 What is driving the quick growth of online ordering system? Solution is simple: Convenience.

"Consumers always look to have away-from-home meal solutions and ordering online is seen as a convenience option, It's just one of the solution for this diverse and consumer driven industry to offer."

Online ordering system for restaurants offers customers a way to order their choice of meal with the touch of a button from the comfort of their home, but it can achieve more than that for restaurant owners. Many of the online ordering solutions build brand recognition for your restaurant all through your area. It can also increase your digital marketing and help you acquire and retain new customers.

The best online ordering system will be something more than a service. They will work along with you as a business partner. They help you grow and build your business.

1. Enhancing Online Presence

Online ordering can enhance your online presence. This is particularly obvious if you equip your own website with online ordering ability. Consumers are keen in getting things done quickly, efficiently and on the go. An online ordering system can meet that customer needs and help reach customers that youwouldn’t able to reach.

2. Email Marketing

Big players in online food ordering system can give you a lot of potential customers. But, except if you're in direct communication with them, that pool of potential customers is basically useless. These organizations have huge email lists of dynamic consumers which you can take advantage by advertising discounts and coupons.

3. Mobile Ordering

Smart phone usage has taken off in recent past. Fortunately for you, this is an opportunity to find new customers. A mobile friendly website and mobile friendly marketing strategy never been more significant. A mobile app is important for mobile ordering service

Look at how your website responds on a cell phone too. A website that is optimized for a mobile can frustrate customers and is significantly less likely to create orders. It can even cause potential customers to take business nest level.

4. Consumer Behavior

As technology is reshaping restaurant industry, what's the significance here for the benefit of your business? If the triumph of online giants is any sign, customers like to buy online; if not for the price, at least for convenience. If your restaurant gives the ability to order online particularly from a smart phone you open yourself to a new channel of customer acquisition.

With online ordering getting more popular for restaurant success, knowing how to incorporate online ordering, but the potential pitfalls that can go with it is important. Wondering which services will give you the best value for your money? Look at online ordering for restaurants: the need to know guide for buck the various types of online ordering services and how to best use them to maximize ROI.

What Benefits Can You Get From Having Your Own Online Ordering System?

Setting up an online ordering system for restaurants and takeaways needn't be complicated. If you have been thinking about food delivery to your restaurant but aren't sure how, then within hours of work and a couple of simple to-use tools, you could have an online ordering system set up for your restaurant.

But first you might be wondering why setting up your own online ordering system benefits the time and money when you could use services of third party delivery agencies like Uber Eats or Just Eat.

We know it's a troublesome decision, so we've put together a few of the advantages for hosting your own delivery system:

Saves money – While third party services (like Uber Eats) may save you a little amount of time, but most of these services will charge you a percentage on each order you receive or a subscription cost. When setting up your own system, you'll have some upfront costs, but the greater part of these is one-off or yearly and small in comparison.

Freedom to make changes – Once you've your own online ordering system for restaurant, you can change and update it as and when required. A third party system will restrict you regarding how you display your dishes, how you offer delivery and the system's look and feel.

You'll can develop and scale – Takeaway Genie offer customized website to grow and scale your business. When you have your delivery system yourself, you can add multiple payment methods, improve item pages, add features and then some more.

You will get to keep your customers – Don't build your home on some other person's property. At the end of the day, when you use a third party platform to offer delivery, you're also sharing your customers to your competitors' and the third party system like Uber Eats. At the point when you keep your system in-house, you're guaranteeing you keep your customers loyal and distraction free.

How to Choose Best Online Ordering System for Your Restaurant?

In case if you haven’t started offering online ordering, you're not alone. If you have online ordering system at your restaurant but you're actually trying to figure out some way to give your customers a superior experience without breaking the bank.

All things considered, it's time for you to get up to catch up and find the best online ordering system for your restaurant. 74% of customers order food from restaurants through sites or mobile applications, and 41% of them say that they choose a restaurant if it offers online ordering. That is the reason most of the restaurateurs are devoting more resources to customer facing technology like online ordering.

While there are many onlineordering system providers from third party delivery apps to commission free systems they're not all made similar. To find the best online ordering system for you, you'll need to ensure that it aligns with your restaurant's core requirements.

Follow the 5 simple steps for best online ordering system

Once you have identified your needs and goals, analyse these industry best practices for identifying the right online ordering partner.

1. Keep looking ahead

Your online ordering supplier should offer a diversified solution that helps you with supporting your business in the long term. Work with an organization that helps you with refining your online ordering marketing strategies and recognize openings for growth. They should give you the customer data you need to make informed decisions about your restaurant's strategy, menu, and promotions.

2. Go mobile

The modern consumer has a craving for comfort, so having mobile ordering for your restaurant is an unquestionable requirement if you need to compete. Indeed, according to Business Insider, mobile order ahead is projected to be a £38 billion industry by 2022.

The best online ordering will allow you to take orders from popular apps and can build you an extraordinary mobile ordering app. An app only for your restaurant will boost loyalty by giving your customers an advantageous and fast way to order on the go.

3. Avoid paying commission on each order

If you plan on having the option to support the volume that online ordering system brings, the number to make sense. Some third party delivery apps will charge 15-40% on each order. Avoid from signing with these market places online ordering platforms that charge a percentage for each order and instead choose one that charges a flat monthly rate for limitless orders. If your telephone company took 15%-40% each time you took an order via telephone, you would have quit taking telephone orders quite a while past.

4. Keep your customers

The ability to collect restaurant customer data from orders set online gives you the insights of knowledge expected to run promotions and missions to get hard-earned customers ordering over and over. While it might appear to be an easy decision that your restaurant should have full access to data about your customers, most of the merchants retain this data from their restaurant partners.

5. Own your brand and prioritize on marketing

Look for a vendor who focuses on lifting your restaurant and helps you with creating further connections with your customers. Your online ordering technology should look and feel polished and very much planned while letting your food, logo, and brand step to the front.

Prepared to get started?

Schedule a demo with Takeaway Genie expert to find why we are the best online  ordering system provider. You'll see how our creative platform and award winning team offer the tools and know how needed to grow your business.

What Is The Need Of Having Online Ordering System For A Restaurant?

Now-a-days, the food delivery market is changing and adapting incredibly quickly. Consumers are looking for the quickest service, with expectations of customer service standards being higher than ever. In the present situations there is no time for restaurants and fast food outlets to be fumbling via telephone as this can result in a slower service and lead to customer disappointment. To make you understand why restaurant should put resources into an online ordering system, continue to read the blog.

The Mobile Ordering Demand

Due to the rising popularity of third party platforms consumers today are looking to the online more. With the convenience and accessibility of the third party websites, it is simple for restaurants now to lose their individuality and retain a loyal customer base. In order to compete for customer loyalty, successful restaurants are delivering and promoting their own website or mobile app to allow their customers a helpful and open way to order their food and drink directly and much caser cheaper. Customers crave convenience, but they also need quality and food they can trust which is the reason to build a relationship with your customers and encourage loyalty from them, having an Online Ordering system is a need for any food establishment.

Improving Restaurant Operations

The best POS system integration to your Online Ordering System will make several operational efficiencies that can profit your foundation. First and foremost, the process of receiving and accepting orders will be much more streamlined, as you don't have to depend on your staff to get the orders right – the onus is on the customer. There is no chance for consumers to be misunderstood over the telephone and the delivery of excellent customer service and support can be focused more on the delivery process.

By choosing the right partner, you can integrate all of your systems in a single place, syncing up all parts of the customer order with your POS system. In this business, the most efficient way of managing the process is to allow technology to achieve the hard work for you.

Better Customer Service

Having an Online Ordering platform is ensured to improve the customer service experience within your establishment, as the complete ordering process will be able much faster than people picking the telephone and placing in an order. Your consumers will actually want to see your menu and your staff can focus on satisfying the customer by making tasty food and efficient customer experience. The positive perceptions your visitors have of your restaurant can be increased, based on which you manage your business.

How Can Takeaway Genie Help You?

As a business, we are an increasingly committed team of professionals whose point is to give each restaurant a technology platform that manages with your operations from end to end. We completely understand and appreciate that food establishments need to run effectively, which is the reason we keep on making products and services that fit the changing landscape of the business.

If you would like to have more information regarding our services we offer, including our restaurant online ordering system, please don't hesitate to contact our support team.