Before you start with any food promotion,
it is worth thinking whether a product you need to promote is actually great.
All things considered, each customer at a restaurant wants to consume top
quality food in a friendly atmosphere.
Prior to implementing your marketing
ideas it is worth while defining the targeting group you need to reach with
your food promotion. It will be much easier to plan promotional and discount
strategies if you find out about the expectations and needs or even the age of
your customers.
Following, you can see the most interesting trends that you can implement at your restaurant.
1.
Discounts for specific products
Do you offer an item in the menu
that you need to promote at a given moment? Okay prefer to increase its sales?
Setting a discount for a particular item or item bunch in the online food ordering
system is a great thought.
Choose the meal in the menu that
you need to apply a special deal to, set the discount in the menu system, and
advise your customers in the social media channels about the promotion.
2.
Discount for orders exceeding a specific amount
The promotion works similar to a discount
for the following item. At the point when you base your activities on those two
strategies, you will specially make your customers more willing more and come
back to your restaurant ordering system.
A discount for orders exceeding a
specific sum can be assigned to any products. A customer who puts in an order for
a sum exceeding a specific amount gets an automated 10% discount.
3.
Restaurant Loyalty programs
Restaurant loyalty programs are
the best way for encouraging your customers to order more often. Rewarding them
will make customers feel important and appreciated. This is a way by which you
create loyalty.
It is important that 30% of restaurants
offer various types of loyalty programs to their customers, while 57% of restaurant
customers announce that they are happier to eat in restaurants that offer such
a program.
Launching and using a restaurant loyalty
program may appear to be complicated. How will points be applied? How to
include points for online orders? Takeaway Genie will offer an intuitive and
easy to use loyalty program to your customers.
4.
Discount vouchers
You should aware that 85% of customers
use discount vouchers! This is that food promotion is a great way to open door
for increases your profits and promoting your free online food ordering system on the site or in the mobile app.
When wishing to applicable trends,
you have to know how to use discounts. You can also send them in emails, SMS or
PUSH notifications, or print them on flyers. Another possibility is to offer
them, for example, in a contest conducted on Facebook.
5.
Happy Hours
When you have "Happy
Hours" at you restaurant, you can acquire new customers and increase your
loyalty of your present customers. You can convince your customers to order
more regularly. They will be more willing to buy something from your menu. Set
up a food promotion that will notify your customers about it on Facebook, and
so on.
To start with, you need to choose
the day and the specific hours when customers will get an opportunity to order food
at specific prices. You don't need to worry about your restaurant losing profit
because of such activities you sell items for less at the same time, but, in
greater amounts.
Conclusion
Get the necessary information
about your customers and concentrate on their needs and desires. This way, you
will have a greater chance of achieving outstanding outcomes in executing your marketing
ideas.
There are many outcomes for
making food promotions and ways for notifying customers about them. With online
orders, it will surely be a lot easier to set up a special offer.
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