How To Increase Orders Using Online Ordering System Marketing

Whether you're a takeaway, restaurant, deli or café, ask yourself, for what reason didn't I do this earlier! Next, start to think about this, how would I increase online orders using in-store marketing?

Thus, I know you've recently asked yourself that important online ordering system question. Presently, we're going to help you get started with the 5 best ways to increase online orders using in-store marketing.

These 5 creative restaurant marketing ideas are easy and you can start today. Each of them is proven to build your online orders through your online ordering system website, or app.

Increase Online Orders using the following in-store marking

Use these in store marketing ideas to promote your ordering site and app

1. Every restaurant has regulars and your staff know them

Your staff are best placed to know your regulars and promote your online ordering system to them. Train your staff to promote your online ordering and watch as they tell customers the great reasons with regards to why they should order from your online ordering website. Remind your staff why it benefits them happy customers = happy staff.

2. Make your customers say WOW

Word of mouth marketing is more successful than traditional marking and advertising. So transform your customers into your greatest brand ambassadors! This could be as simple as a different collection point for online orders that allows your customers to avoid a long queue.

3. Restaurant Marketing is Important

What does a successful in-store marketing campaign look? It includes strategies like merchandising, displays, media advertising, promotions and coupons. For your restaurant, takeaway, convenience store, or shop this could include passing out flyers with each order placed, click and collect store signage, and banners and stickers promoting your offers. Make a point to include your online ordering details and offers to the bottom of your till receipts.

4. Give your customers a reason to download your ordering app

Customers are obsessed with convenience. Have short lead times and ask your customers in the line to order online "You can skip the queue by ordering online "?

5. Have a customer loyalty program

Give your customers an opportunity to order online from YOU. Customers will be more inclined to order from some place that rewards them for their order frequency. Promote the loyalty program that your online ordering system gives you. Place your pamphlets and banners in-store for example table toppers in the dine in zone, in-store banners on the door, cards at the order collection point and in your delivery bags and so on.

So there you have it. Begin using these 5 ideas more effective in-store marketing that will grow your orders through your  online ordering system!

What Is The Need Of An Online Ordering System For Restaurant?

Who doesn't love to have an extra chance to gain more business? As per the National Restaurant Association, 42% of customers express the ability to order online would make them to choose the restaurant. Despite the fact that that percentage is huge, a few restaurants are still yet to implement online ordering system. With the latest technology advancements, customers can review their order and precise with what they want to order. As a bonus, some of the restaurants allow people have the chance of getting their online orders delivered to their home without having to pick up the telephone or travel to the restaurant's location. Let's face it; the convenience alone is a strong selling point for potential customers. Here are a few reasons why your restaurant should implement an online ordering system.

1. Online Ordering System Increase Revenue

Online ordering allows customers to explore all that a restaurant brings to the table, without the feeling of a time constraint that offline dining requires. At the point when people don't feel pressured or stressed on schedule, they might have the potential spend more and even order more menu revenue. With online ordering, you are giving people a chance to order your food. With more opportunities comes more revenue. You can even give customers the possibility to order 24/7 while your restaurant sleeps. That way, the customer can order for what they need early, and stop by your restaurant to get their order at their convenience.

2. Online Ordering System Improves the In-store Experience

At the point when you needn't bother with employees manning the telephones taking telephone orders, you can use them for inside restaurant duties. Online ordering improves many factors of the customer experience with restaurant. Restaurants efficiency increases when they can able to dedicate more people to the interior of a restaurant. For instance, running food when nobody is near or helping individual employees clean a table quicker when a major party just strolled in the door. Indeed, a lower level employee, a restaurant's situation can be high pressured. Having more people help with everyday duties can also reduce a great deal of your staff stress. Other factors contributing to improved customer experience are quicker service, less mistakes and improved customer feedback.

3. Online Ordering System Enhance Marketing Efforts

Online ordering system are the perfect place to publicize any promotions or maximise your marketing efforts. They allow you to choose any of their present coupons to apply to your order online before you checkout. Having an online ordering system is great for gathering emails and after the capture process you can re-market these people with occasional specials, events and creating buzz for specific promotions.

4. Online Ordering System Get Ahead of Competition

Some in between host sites for online ordering create bidding wars between restaurants. Some allows restaurants try and pick the commission they need to attribute. There are many restaurants that are as but stuck in the dark ages and have been delayed at adopting new technology. Each new adopttion allows you to gradually inch past competitors. By keeping on top of these online ordering advances, you have the chance to attract new customers from the competition.

5. Online Ordering System Track Customer Data Easier

In business that is about the customer, knowing the most you can about the people that come into your restaurant can be an extraordinary advantage. It can be significantly harder to track online menu things from telephone orders then directly on an online ordering platform. If you have a POS system you can without much of a stretch integrate your online ordering system. With that integration, you can pull reports that analyze customer data on which menu items sold more and even which menu items that people spent the most time in, but didn't buy.

6. Online Ordering System Improve Order Accuracy

With telephone orders, there is an a lot higher likely hood that orders can be wrong. People talk at various volume levels, and with noisy things can be barely noticeable or misheard. Language boundaries can also be an issue with telephone order accuracy. If you put an employee on the telephone who is new to regional language, your customers and your staff could get frustrated.

7. Online Ordering System Expand Customer Base

One thing about online ordering is that it turns into a habbit with people. You locate an astounding Chinese restaurant that allows you to effectively order online. How likely would you say you are to try a new place? Not very! Implementing an online ordering system is an great way to turn inquisitive online searchers to regulars. If you are as of now getting a great deal of natural traffic from your restaurant site, why not give these visitors an additional chance to convert directly on your site. Online searchers are continually searching for good food, but when you mix that in with convenience you easily get an increase in customers.

8. Online Ordering System Save Money

Consistently at a restaurant is money spent. When a customer comes into a restaurant to order, they can possibly take quite a while, particularly if they are new to the restaurant and are not familiar with your menu. Switching your concentration to an engaged online ordering concept will be to a less hassle on your staff to manage uncertain telephone and in person customers. This reduced issue will also alleviate any lost time that staff might experience.