Whether you're a takeaway, restaurant, deli or café, ask yourself, for what reason didn't I do this earlier! Next, start to think about this, how would I increase online orders using in-store marketing?
Thus, I know you've recently asked yourself that important online ordering system question. Presently, we're going to help you get started with the 5 best ways to increase online orders using in-store marketing.
These 5 creative restaurant marketing ideas are easy and you can start today. Each of them is proven to build your online orders through your online ordering system website, or app.
Increase Online Orders using the following in-store marking
Use these in store marketing ideas to promote your ordering site and app
1. Every restaurant has regulars and your staff know them
Your staff are best placed to know your regulars and promote your online ordering system to them. Train your staff to promote your online ordering and watch as they tell customers the great reasons with regards to why they should order from your online ordering website. Remind your staff why it benefits them happy customers = happy staff.
2. Make your customers say WOW
Word of mouth marketing is more successful than traditional marking and advertising. So transform your customers into your greatest brand ambassadors! This could be as simple as a different collection point for online orders that allows your customers to avoid a long queue.
3. Restaurant Marketing is Important
What does a successful in-store marketing campaign look? It includes strategies like merchandising, displays, media advertising, promotions and coupons. For your restaurant, takeaway, convenience store, or shop this could include passing out flyers with each order placed, click and collect store signage, and banners and stickers promoting your offers. Make a point to include your online ordering details and offers to the bottom of your till receipts.
4. Give your customers a reason to download your ordering app
Customers are obsessed with convenience. Have short lead times and ask your customers in the line to order online "You can skip the queue by ordering online "?
5. Have a customer loyalty program
Give your customers an opportunity to order online from YOU. Customers will be more inclined to order from some place that rewards them for their order frequency. Promote the loyalty program that your online ordering system gives you. Place your pamphlets and banners in-store for example table toppers in the dine in zone, in-store banners on the door, cards at the order collection point and in your delivery bags and so on.
So there you have it. Begin using these 5 ideas more effective in-store marketing that will grow your orders through your online ordering system!
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