In case if you haven’t started offering online ordering, you're not alone. If you have online ordering system at your restaurant but you're actually trying to figure out some way to give your customers a superior experience without breaking the bank.
All things considered, it's time for you to get up to catch up and find the best online ordering system for your restaurant. 74% of customers order food from restaurants through sites or mobile applications, and 41% of them say that they choose a restaurant if it offers online ordering. That is the reason most of the restaurateurs are devoting more resources to customer facing technology like online ordering.
While there are many onlineordering
system providers from third party delivery apps to commission free systems
they're not all made similar. To find the best online ordering system for you,
you'll need to ensure that it aligns with your restaurant's core requirements.
Follow the 5 simple steps for best online ordering system
Once you have identified your
needs and goals, analyse these industry best practices for identifying the right
online ordering partner.
1.
Keep looking ahead
Your online ordering supplier
should offer a diversified solution that helps you with supporting your
business in the long term. Work with an organization that helps you with
refining your online ordering marketing strategies and recognize openings for growth.
They should give you the customer data you need to make informed decisions about
your restaurant's strategy, menu, and promotions.
2.
Go mobile
The modern consumer has a craving
for comfort, so having mobile ordering for your restaurant is an unquestionable
requirement if you need to compete. Indeed, according to Business Insider, mobile
order ahead is projected to be a £38 billion industry by 2022.
The best online ordering will allow
you to take orders from popular apps and can build you an extraordinary mobile
ordering app. An app only for your restaurant will boost loyalty by giving your
customers an advantageous and fast way to order on the go.
3.
Avoid paying commission on each order
If you plan on having the option
to support the volume that online ordering system brings, the number to make
sense. Some third party delivery apps will charge 15-40% on each order. Avoid from
signing with these market places online ordering platforms that charge a percentage
for each order and instead choose one that charges a flat monthly rate for
limitless orders. If your telephone company took 15%-40% each time you took an
order via telephone, you would have quit taking telephone orders quite a while
past.
4. Keep your customers
The ability to collect restaurant
customer data from orders set online gives you the insights of knowledge
expected to run promotions and missions to get hard-earned customers ordering
over and over. While it might appear to be an easy decision that your
restaurant should have full access to data about your customers, most of the merchants
retain this data from their restaurant partners.
5.
Own your brand and prioritize on marketing
Look for a vendor who focuses on lifting
your restaurant and helps you with creating further connections with your customers.
Your online ordering technology should look and feel polished and very much
planned while letting your food, logo, and brand step to the front.
Prepared
to get started?
